The movie and music industry has been attacking Kaazaa and other peer to peer networking companies for a couple of years now, the record industry in particular is claiming peer-to-peer networks are to blame for the incredible down turn in music sales.
Here’s a newsflash for the record industry.
Your product is marketed poorly, it’s not compelling, it’s not new, infectious or catchy. In short, it sucks.
This isn’t just some cranky old codger saying this either. I love trying new stuff, but there’s no incentive to. The last really good album I bought was Eminem’s “The Eminem Show”, despite the fact that I had half of it from a P2P network weeks before…but I tried it, I liked it, and I bought it. No different than Custom, who’s album I bought last summer based entirely off of the three free songs that I listened to on their web site (except for the fact that in one case, the band and/or label paid for the bandwidth, while in the other fans shared the bandwidth with each other).
Now if the record labels got together, and created a P2P network of their own, I’d gladly join. Just think, they could monitor who is downloading what, track usage, create statistics from it, use it to measure who was downloading what, where downloads were taking place in, what was generating a lot of buzz, what wasn’t. I’m not talking about charging for this service, I’m saying, keep it free, the information you’re going to generate from it is a hell of a lot more than the income you would generate from a service like this (which is basically free for the provider to run other than keeping up a couple of servers that do the stats taking), and it’s a ton more than the money you would generate from lawsuits against individuals.
Hell, you might even learn something, and end up making a better product.
Now wouldn’t that be something?