Tagged: business

Clouds by Brian

New Horizons

After eight and a half years at the Info-Tech Research Group, I have decided to move on to new challenges. I’ve enjoyed my time at Info-Tech, I’ve learned to become a much better manager, and I’ve made friendships that will last my lifetime.  The hardest part about leaving Info-Tech is that it’s the place where many of my best friends go every day.

I’m incredibly excited about the future though, and I want to share my plans here.

As of mid-August, I will be taking on clients and advising them on digital strategy. If you or someone you know someone who’s struggling to put their brick and mortar business online, or who needs help working through how to get new customers, we should talk.

I will be announcing my first client shortly, in the meantime, here are some things I can help you out with.

Help! I need a digital strategy

Places like LinkedIn and Facebook will tell you that you should build your online presence with them.  I can show you why this is not only a horrible idea, but why you are making them money while costing yourself money.

I will work with you to create a solid digital strategy. You will create an asset that you own, and with that asset, you’ll be able to take advantage of traffic you weren’t aware existed.  Combine more traffic with proven techniques that will bring you more customers, and I will make you more money.

Oh no! I think my website sucks.

I’m sorry, but your website does indeed suck, and your friends are too nice to tell you otherwise.  Your website needs some tough love. You need a solid platform that is easy to update and addresses your present, as well as future needs. I’ll give your website the facelift it badly needs, and put you in charge with the tools that will let you be in control of when and where your website gets updated.

Am I even being successful online?

You need some help setting up some analytics and figuring out what the right metrics to track are. I can help you get this done and give you a shiny dashboard to keep track of all of it.

 

You Need a Mission

You Need a Mission and a Vision

This past weekend, the BalanceDo team got together for an all day strategy session. We do these once every three months. The idea is to get together, talk about what we’ve accomplished, what our goals are, and what we plan to get done.

This one was the first meeting under our new official name. We recently federally incorporated as “BalanceDo Business Management Software Inc.”.

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Are You Building The Right Stuff?

Are You Building the Right Stuff?

“Am I building the right thing” is one of the hardest questions to answer. There always seems to be “one more feature” you could add, one more tweak you could make, or one more “Absolute Must Have” that you could do.

When we started working on BalanceDo, we knew there was a ton of things to do, but because we’re such a small team, we would need to aggressively prioritize. Because of that, we decided to use a favourite prioritization exercise of mine. Continue Reading