As I sat there listening to him, my mind wandered. Why all the ten dollar words? Do people actually think it makes them sound smarter? Oh god, do I do that? What would I have for lunch today? Something just vibrated, was that my phone? My eyes feel heavy, I wonder if he notices that I’m about to fall asleep. Seriously, what is the point of this conversation. Oh god, he just used a noun as a verb, that is seriously my biggest pet peeve. Wait, I just think he may have actually hit on the point of his inane rambling.
“I’m sorry, could you repeat that last part?” I said, leaning forward and changing my body language to indicate active listening.
If you are still writing “marketing copy” in 2015, your business is suffering because of it.