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Four Brands…one product

Ryan has convinced me of the need for multiple brands to sell our tool. We’ve already figured out the inline hockey market (hockeyupdater), we’ve started on the comic book market (comicbookwebs), we’re working on the writer’s market (writersquill), and we’ll finish it off with a general retailer tool (retailupdating). HeadsDown will still be the main company, and the place where we sell just plain hosting through, while all of the individual sites will be where a user goes to buy their particular product. Different look, different brand…same great services (although they each have their own twists).

It is a pretty cool concept, and I’m quite excited about it. Especially since it means that we get to branch out to so many different markets, and it really makes us ready for the next waves.

By Brian Garside

Brian is a digital experience expert, and part time internet superhero. He focuses on digital first design, digital strategies, content management, website usability, and user experience. He was part of the team behind BalanceDo, the co-founder of All New Comics, and the chief strategist at NorthIQ.