Categories
Business

Four Ingredients for Better Storytelling

As I sat there listening to him, my mind wandered.  Why all the ten dollar words?  Do people actually think it makes them sound smarter?  Oh god, do I do that? What would I have for lunch today? Something just vibrated, was that my phone? My eyes feel heavy, I wonder if he notices that I’m about to fall asleep. Seriously, what is the point of this conversation. Oh god, he just used a noun as a verb, that is seriously my biggest pet peeve. Wait, I just think he may have actually hit on the point of his inane rambling.

“I’m sorry, could you repeat that last part?” I said, leaning forward and changing my body language to indicate active listening.

If you are still writing “marketing copy” in 2015, your business is suffering because of it.

Categories
Business

How I Hire the Best People

I have a very good track record of building incredible teams. At TSN, I found and recruited my first truly amazing team by getting to know great people, working with them for a while, and then bringing them on board along with me.  I met Loc, and John through the Globe and Mail’s technical team, and I was introduced to Liam from Discovery’s group. When it came to recruiting new people, I saw literally hundreds of resumes, interviewed dozens of people, and eventually hired both Neil and Kate.

My hiring back then was all trial and error, and I happened to luck into great people because I knew that I was looking for both a specific skill set, and also people that I would want to spend eight hours a day around.