Why I’ve Started Using an Ad Blocker (and why you should too)

I want to start this post out by saying how hard this decision was for me, and how much I hated doing it.

For the better part of a decade I worked for a large Canadian media company. In my division, all of our revenue was generated by Advertising, so ad dollars paid my salary.  I have watched as ads went from a scarce commodity to something so common place that they are worth literally pennies.

I understand how hard it is to build an online business, and how integral advertising is to online business.

In the last year however, ads have become so incredibly horrible that I had to start using an ad blocker. I installed it on Friday August 19th.

Why?  What prompted me to do such a thing?