I want to start this post out by saying how hard this decision was for me, and how much I hated doing it.
For the better part of a decade I worked for a large Canadian media company. In my division, all of our revenue was generated by Advertising, so ad dollars paid my salary. I have watched as ads went from a scarce commodity to something so common place that they are worth literally pennies.
I understand how hard it is to build an online business, and how integral advertising is to online business.
In the last year however, ads have become so incredibly horrible that I had to start using an ad blocker. I installed it on Friday August 19th.
Why? What prompted me to do such a thing?