I make websites

I make websites. What I do is art and science. I don’t do it with a brush, a calculator, a pen, beakers, a keyboard, or even code anymore, I do it with my brain.

I collaborate with others to realize a fully formed vision. This thing is in my brain, I can spin it, turn it, see how people use it, understand where they will go, how they will flow and why they will do things.

I know these things because I read…a lot. I read about usability, user experiences, how people do things, why they do them, and how they do them. I know these things because I have, for decades, observed what people do on my sites, and I can extrapolate that into the future.

I take the ember of a great experience, I gently blow on it to make it hotter, I feed it to build it bigger, and then I hold it tight to my chest where I keep it secure against the elements, against the forces and people all around it that want to snuff its life.

I consider every detail, I agonize over the big picture and how it all comes together. I sweat the small details, the extra four pixels of line height, and exactly how large the headline is. The whitespace is intentional, that large picture has a purpose, I know to the pixel how much space your eye needs to breathe, I understand innately how through repetition,

I know these things because I have done this for a LONG time. I can explain this to you with words, but my words do not impart upon you my wisdom, I can show you, but you will not “know” simply because I say.

These are the things I do. I don’t know why I know that one thing will work while another won’t any more than I know why my heart pumps blood through my veins. I just do.

I respect that you have opinions, I understand that what I do doesn’t look hard. I know I am not a doctor, a scientist, or even an artist. Nevertheless, I assure you, what I do is hard.

I make websites.

By Brian Garside

Brian is a digital experience expert, and part time internet superhero. He focuses on digital first design, digital strategies, content management, website usability, and user experience. He was part of the team behind BalanceDo, the co-founder of All New Comics, and the chief strategist at NorthIQ.