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Comics

What would make comics mainstream?

What would make comics mainstream?

I posted the following question over on Comic Book Resources‘ J. Torres “Open Your Mouth” forum to see if I get any nibbles, but the question is a good one for here too…and maybe it will finally prompt some action in the “Talk from the Darkside” section.

I was reading Brian Hibbs’ article on Newsarama, and someone posted that the reason Comics sales are so low is because comics are too expensive.

Now while it’s true that if I were only paying $2.00 CAN per issue (rather than the nearly $4.00 I pay now), I may double my consumption…there are a lot of books just on the bubble of my purchasing power…I don’t think that price is the barrier to getting new fans involved.

The last time I was in my favourite comic store (Comics and More in Toronto), I saw no fewer than three kids come in and plunk down $20.00 on Digi-Poke-Magic-Clix cards/figures/dice/whatever, usually accompanied by a parent who was forking over said green.

These kids all boldy walked up to the shopkeep, proclaimed their desire for their Digi-Poke-Magic-Clix product, plunked down their cashish, and walked out happy little goons.

All in the half hour period I was in the store…spending my paltry $25.00 which took me half an hour to agonize over whether or not I should be buying the Incredible Super Family #4529, or should I wait until next week when the deluxo Super Family #4529 with die-cut-lenticular-holo-foil cover comes in.

What say you? Comics price a barrier to greater sales? Is it the format?

What would get you buying more?

What would get the mainstream (i.e. you and your girlfriend/wife/boyfriend/husband/significant other) into comics?

By Brian Garside

Brian is a digital experience expert, and part time internet superhero. He focuses on digital first design, digital strategies, content management, website usability, and user experience. He was part of the team behind BalanceDo, the co-founder of All New Comics, and the chief strategist at NorthIQ.