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Who said convergence?

I will admit that I like convergence. I like it when my cell phone can also check movie times. I like it that you can get an instant message on a watch now. I think it’s supremely cool that you can surf TSN.ca on TV…but the convergence that still jazzes me is when TV takes an idea, and then really goes wild with it on the web. TSN did that earlier this week with “The TSN Solution“. It’s been one of the most successfull things we’ve ever done on the web.

How do I know? There are nearly 800 responses, and about 90% of them are positive. I’ve watched the “raw” posts, and they’re all positive as well. It’s generated conversation and debate all over the place, and it has people talking about hockey, when there’s no professional hockey to talk about.

I don’t often toot our horn at TSN.ca, because I don’t think it’s a horn that needs to be tooted, but this is just too cool not to toot.

By Brian Garside

Brian is a digital experience expert, and part time internet superhero. He focuses on digital first design, digital strategies, content management, website usability, and user experience. He was part of the team behind BalanceDo, the co-founder of All New Comics, and the chief strategist at NorthIQ.

5 replies on “Who said convergence?”

Yeah great job by TSN… To address each side and then propose the groundbreaking solution of taking the middle ground.. whoooo that’s original…. what a joke.. and a waste of 8 minutes of television. BTW the tv piece was cut so ludicrously fast that folks were likely distracted about what Mckenzie was talking about. I’m sure it read just as entertaining… but without the droning of Bobby’s voice.

Nice attitude, anonymous, of course TSN’s solution isn’t nearly as genius as the NHL and NHLPA’s solution…which is abso-effin-lutely nothing.

Come back again when you’ve got the balls to tell us who you are.

– Mark in Markville

Mark in Markville,

I’m your worst nightmare… a heterosexual who has no sexual interest in my sister. Unlike the good folks in Markville who are still trying to figure out why that bulbous thing in the lamp gets bright when they flip that switch on the wall.

Don’t know who either of you are, but either play nice or you’ll both be banned from the site.

Here endeth the lesson.

WOW!!!! Your 1st warning for flaming. Truly these are the days that make blogging worthwhile. Keep up the controversy Darkside.

Jab

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